Storytelling Map

Values in Operations

Voices of Appalachia


Appalachian Transition

Enterprise Development


Research and Policy


Energy Efficient Enterprises

Appalachian Development Alliance

Appalachian Transition Initiative

Central Appalachian Network

Kentucky Center for Economic Policy

Kentucky Solar Partnership

Kentucky Sustainable Energy Alliance

Working Poor Families Project

Voices of Appalachia

Storytelling Map


Resources for Business Owners

Tools for Landowners


News Releases


Media Room

Contact Information

Social Media


Directions to MACED

Employment Opportunities


Appalachian Carbon Partnership

Center for Forest and Wood Certification

Kentucky Forest Landowner's Handbook

Our Forests

Tools for Landowners



Policy Resources

Coal Severance Fund

Kentucky Center for Economic Policy


About How$martKY™

An Energy Audit Example

Homeowner Examples

Contractors' Corner

Customers' Frequently Asked Questions

How$martKY Newsletter


Start Here

Utility Charges Explained

Tools and Calculators

Ways to Save at Work

Energy Saving Fact Sheets

Building Contractor Capacity

Paying for Improvements

Success Stories

Energy Links


Contact Us

About Us Programs Projects and Collaborations Resources News Contact Us Home
MACED logoMountain Association for Community Economic Development
Enterprise Development Forestry Research and Policy How$martKY™ Energy Efficient Enterprises

Appalachian Transition

The Region Today

Transition in Action

Policy Ideas

Strategy Briefs

The Path Forward








Time to be Ambitious and Concrete about a New Eastern Kentucky Economy


Hazard Herald, September 10, 2014

By Justin Maxson


A year ago, Governor Beshear and Congressman Rogers announced the Shaping Our Appalachian Region (SOAR) process as a way to involve eastern Kentuckians in planning a new economic future given the decline in coal and the region's other longstanding economic challenges. In the next couple of weeks, the SOAR leadership team will meet to review the economic development ideas gathered over the last six months from a series of public listening sessions.


The next stage of this process is critical. As the economic challenges facing eastern Kentucky continue to worsen, the public dialogue about the region's future must get broader, bolder and more specific.


It has been essential that the conversation to date has provided opportunities for public input. In the next stage, we must redouble our commitment to involving more of the region's residents in this process. Leaders who have been reluctant to talk about the need for new ideas should also join in the conversation.


It's time to get ambitious and concrete about how we will begin building a new eastern Kentucky economy.


As that work moves forward, it's important to remember that there will be no one size fits all solution to the challenges that face us. It's increasingly clear to many that attracting out of state companies alone will not be the answer to what ails eastern Kentucky. We need investments in a range of development strategies with potential.


A fair bit is already known about what works to grow a diverse and thriving economy that benefits people in need. Invest in your people through education and leadership development. Support the foundations of entrepreneurship and small business development. Invest in physical and 21st century infrastructure like broadband. Grow economic opportunities tied to specific parts of the economy with potential, including local foods production, forestry or healthcare, to name a few.


Eastern Kentucky is blessed with assets and challenges that with the right solutions can be a critical part of a brighter future for the region. What if we acted on a vision of helping 5,000 small businesses to add 1-2 new employees? What if 50,000 households got energy efficiency upgrades? What if 20,000 school children ate locally grown food each day? How many dollars would these ideas save and jobs would they create?


East Kentucky needs big ideas and practical strategies to implement in concrete ways.


Entrepreneurship support, energy efficiency, local foods and forestry are all examples of strategies and economic opportunities that are playing a real and growing role in the region. With the right amount of investment, those sectors could be instrumental in supporting a stronger and more supportive economy. There are powerful examples today of local farmers, foresters, contractors and business owners all contributing to the economy we want and need.


In the coming weeks, the Mountain Association for Community Economic Development (MACED) will release five strategy briefs outlining ideas that people who care about the region can use to shape its future. These strategy briefs will describe existing opportunities for entrepreneurship, energy efficiency, local foods, forestry and investment in the region and what can be done to increase the impact of these development strategies. 


We'll release one strategy brief every Monday through Oct. 6 at this address: maced.org/strategybriefs.htm. Two strategy briefs — "Support Entrepreneurs" and "Energy Efficiency" — are already posted.


We know these aren't the only good ideas out there, but they are areas with opportunities to be had if we are ready to pursue them. Eastern Kentucky can shape a new road forward. While the situation is challenging, there are directions we can take with proven positive results.


There are hopeful signs from the last year: a growing willingness to discuss the need for change and to ask people in the region what they think. Now we must build on that momentum with aggressive actions that begin making a real difference.