Join the movement.
IT’S TIME… for people to get to know the new Appalachia.
IT’S TIME… to be honest about the challenges we face and how to overcome them.
IT’S TIME… to raise our collective voices and do better.
IT’S TIME… for eastern Kentucky to tell its own story.
IT’S TIME FOR APPALACHIA’S NEW DAY.
Sign up to be part of the Appalachia’s New Day campaign here.
MACED’s Appalachian Transition Communications and Policy (ATCaP) Team uses strategic communication to shift the narrative of Appalachia, both externally and internally. Team members work with partners and affiliates to advance policies that will support a more just and equitable shift toward a new eastern Kentucky economy, while helping MACED staff members better understand their role and place in this effort. Though Appalachia’s narrative is shifting, residents often still do not understand how they fit in the region’s new economy.
The Appalachian Transition team facilitates this through:
Envisioning the future for Appalachia in a post-coal economy can be challenging. MACED’s ATCaP team provides learning sessions to help individuals in the region better understand this economic shift and how it affects them.
MACED coordinates community-led just transition efforts and offers support to partners who are organizing community members to participate in the new economy.
How We Help
Shifting the Narrative
MACED is working to reclaim, reframe and retell the story of Appalachia as a critical piece of Just Appalachian Transition. In order for the region to move forward, our story must be accurate and honest so we’ll know from where we came and how to get where we want to be.
Policy Research and Advocacy
MACED understands that any Just Transition to a new economy relies on sound, equitable and just policy at all levels of government. We do policy research about economic sectors that are important in Appalachia, and support just policy reform that will benefit all people in the region well into the future.
Regional and National Partnerships
MACED knows we can not do any of our work alone. That’s why we have formed partnerships with several other organizations inside and outside Appalachia to work together, using our individual strengths, to help each other build a just economic future in the region.